News

Does philanthropy need marketing? 
(28/07/2010 )

Over the last decades, academic, practitioner and policy interest in the philanthropic behaviours of individuals and households on the one hand, and on the activities of charities and other philanthropic organisations on the other, has grown exponentially.

However, the advancement of multidisciplinary research on philanthropy has faced serious obstacles in Europe, and existing concepts and theories explaining it are still strongly US-based.

Read the full article by Dr Marta Rey on the Philanthropy UK website here.

 
 

Source: Philanthropy UK       
marta_rey-garcia@hks.harvard.edu