Email newsletters are one of the most critical components of an effective online marketing strategy.

They can be difficult to keep up with for many reasons, not least of which are the basics of regularly assembling great content and effectively managing your subscriber list. 

In the rush to keep your content and list up-to-date, have you taken time out to ensure you're optimising one of your most important marketing vehicles? 

Read the full article by Allison Van Diest, Senior Product Marketing Manager, Internet Solutions on the Philanthropy Journal website here.